Separate lightness from red and blue undertones
Lavender is primarily a lightness decision: it needs a pale, even base so the shade stays airy rather than gray-brown. Violet keeps more saturation and can lean blue for a cooler electric result or red for a warmer orchid effect. Plum is much deeper and may look almost black indoors before showing purple in direct light. Preview a pale, medium, and deep option first, then compare warmer and cooler versions at the depth you prefer.
- Lavender creates the softest result but usually requires the most lift.
- Blue-violet feels cooler and sharper, while orchid moves closer to magenta.
- Deep plum offers lower visible brightness but can still create strong facial contrast.
